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WHO WE ARE

We are merchants of the finest elixirs in Mexico,
sharing our unique blend of secrets and science, learned around our experiences with craft spirits.

OUR CORE BUSINESS
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Casa Lumbre produces premium,
farm-to-bottle Mexican spirits with
unique sensorial qualities that appeal
to trade and consumers alike.

AUTHENTICITY
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We carefully choose spirits with singular stories of men and women devoted to create the highest reflection of their skills and origin, through unique liquids.

OUR LATEST AND COMPLEMENTARY UNIT: ALQUIMIA INCUBATION
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Alquimia is the latest creation of
Casa Lumbre: an independent incubation unit to take care of own innovations and craft spirits first steps in Mexico.

OUR SERVICES

from complementary on premise services to complete incubation,
we co-create and craft a subtle alchemy to succeed in Mexico.

ON PREMISE SERVICES
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We can increase your footprint in key venues, getting the most our nationwide presence of experienced on premise experts and brand alliances.

COMPLETE DISTRIBUTION IN MEXICO
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We can implement clear and independent “roads to market”, thanks to our privileged relationships with top wholesalers, retailers and Gourmet stores.

IMPORTATION
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We have in-house resources to efficiently import and distribute in Mexico, thanks to our experience in exporting Casa Lumbre portfolio around the world.

OUR PARTNERS

From the field to your lips, we created a unique network of partners
open to enhance each consumption experience.
Contact us to know more.

  • TEAM BEHIND ALQUIMIA

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    ROMAIN CETTIER
    Partner


    12 years of Marketing in the
    Spirits Industry in Mexico.

    Co - Founder of a key
    Cocktail bar in the Mexico City.

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    SERGIO PANIAGUA
    Partner


    15 years of On Premise Sales
    in Mexico.

    On Premise Consultant for
    FMCG Premium brands.

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    CASA LUMBRE
    Partners


    Casa Lumbre’s
    Executive Committee.

  • EXAMPLE OF KAM/HYBRID TEAM

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    ALEJANDRO MARTINEZ
    Hybrid KAM (Southeast)


    8 years of experience in sales
    and marketing.

    Top Customers: Berima, Merza,
    La Castellana, Be Tulum, Nomade...

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    ALEJANDRO DIAZ
    KAM (Wholesalers)


    10 years of experience in on premise
    & wholesales for Brown Forman.

    Top Customers: La Europea, Alianza,
    La Castellana, Mr. Volk...

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    NOE MORENO
    Hybrid KAM (Bajio)


    10 years of experience in Tequila Milagro
    and William Grant & Sons.

    Top Customers: Vinoteca, Cava Sautto,
    Grupo Azotea, Santo Mar, Jardin Hercules...

  • EXAMPLE OF ON PREMISE TEAM

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    VIVIANA LACOUR
    Mexico City (Polanco)


    10 years of experience in restaurants
    operations and sales in Heineken Mexico.

    Top Customers: Mochomos,
    Cerveceria de Barrio and Mi Gusto Es...

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    ESTEFANIA PAYES
    Mexico City (Roma)


    8 years of experience in marketing and sales
    in Red Bull, Ogilvy and Heineken Mexico.

    Top Customers: Patanegra,
    Palmares and Grupo Bonito...

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    SUSANA MARTINEZ
    Mexico City (South)


    6 years of experience in on premise
    sales in Diageo and Campari.

    Top Customers: Sonora Grill,
    Grupo Cambalache and La Posta...

OUR TEAM

TEAM BEHIND ALQUIMIA

foto
ROMAIN CETTIER
Partner


12 years of Marketing in the
Spirits Industry in Mexico.

Co - Founder of a key
Cocktail bar in the Mexico City.

foto
SERGIO PANIAGUA
Partner


15 years of On Premise Sales
in Mexico.

On Premise Consultant for
FMCG Premium brands.

foto
CASA LUMBRE
Partners


Casa Lumbre’s
Executive Committee.

EXAMPLE OF KAM/HYBRID TEAM

foto
ALEJANDRO MARTINEZ
Hybrid KAM (Southeast)


8 years of experience in sales
and marketing.

Top Customers: Berima, Merza,
La Castellana, Be Tulum, Nomade...

foto
ALEJANDRO DIAZ
KAM (Wholesalers)


10 years of experience in on premise
& wholesales for Brown Forman.

Top Customers: La Europea, Alianza,
La Castellana, Mr. Volk...

foto
NOE MORENO
Hybrid KAM (Bajio)


10 years of experience in Tequila Milagro
and William Grant & Sons.

Top Customers: Vinoteca, Cava Sautto,
Grupo Azotea, Santo Mar, Jardin Hercules...

EXAMPLE OF ON PREMISE TEAM

foto
VIVIANA LACOUR
Mexico City (Polanco)


10 years of experience in restaurants
operations and sales in Heineken Mexico.

Top Customers: Mochomos,
Cerveceria de Barrio and Mi Gusto Es...

foto
ESTEFANIA PAYES
Mexico City (Roma)


8 years of experience in marketing and sales
in Red Bull, Ogilvy and Heineken Mexico.

Top Customers: Patanegra,
Palmares and Grupo Bonito...

foto
SUSANA MARTINEZ
Mexico City (South)


6 years of experience in on premise
sales in Diageo and Campari.

Top Customers: Sonora Grill,
Grupo Cambalache and La Posta...

OUR PORTFOLIO

OUR ACTUAL CLIENTS

FINE SPIRITS
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FINE BEVERAGES
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